воскресенье, 26 апреля 2015 г.

Crowdfunding for a low carbon energy system: addressing major challenges for EU-wide public and private investments in energy and carbon saving measures










A
low carbon energy system is realizable with current proven technologies
provided that appropriate investments for installing these technologies
are made. The challenge with energy-efficiency measures is that they
require high initial investments and are only profitable in the long
run. Thus, many SMEs, non-profit organizations and local authorities
cannot afford that or simply lack the interest of investing in these
types of actions.bettervest bridges the gap between funding and action.
It is the first crowdfunding platform that focuses on energy-efficiency
projects from a size of 5.000 to 200.000 Euros and allows the crowd to
benefit from the savings generated through the reduced energy
consumption. A defined percentage of the savings is distributed to the
crowd until the investment plus a previously agreed upon profit has been
completely paid back. Additionally, the project owners can use the
crowdfunding project as a customer bonding and staff participation
measure that rise awareness for their corporate social responsibility
activities and increases identification with the firm. The Federal
Ministry for Economic Affairs and Energy (BMWi) estimates that the
benefit of energy-efficiency measures in Germany belongs to 27 Billion
Euros in 2012 by avoiding imports of fossil energy carriers. McKinsey
estimates that again 850.000 jobs could be generated in the
energy-efficiency sector in Germany by 2020. Until 2012 around 500.000
jobs have been generated (BMWi 2014). Applied to the EU these numbers
should be multiplied accordingly. bettervest receives in sum a
theoretical impact over an average contract period of five years of
3.750 MWh energy-savings and 4.500 tons carbon reductions for every
1.000.000 Euros funded within the crowd. The already funded projects
would not have been implemented without the innovative finance
instrument of bettervest. This proposal aims to explore the opportunity
to expand bettervest's activities to other European countries.


Project Acronym: 
bettervest
EU Contribution: 
50.000
Project Date: 
Friday, 10 January, 2014 to Sunday, 4 January, 2015
Beneficiary: